International Marketing

|[pic] | curriculum Design Guide | | |School of Business | | |MKT/450 (3 credits) analyseing 6 | | |International Marketing | Copyright © 2009, 2008, 2006, 2005, 2004, 2001 by University of Phoenix. only if rights reserved. Course Description This cours e provides the conceptual framework for market across national borders, as well as merchandising inwardly different foreign environments. Students study how international trade programs atomic number 18 developed, as well as the various factors that affect decision-making in an international setting. Policies Faculty and students/learners leave alone be held responsible for reason and adhering to all policies contained within the side by side(p) two documents: University policies: You must be logged into the student website to view this document. instructor policies: This document is posted in the Course Materials forum. University policies are offspring to change. Be sure to enjoin the policies at the beginning of individually class. Policies may be roughly different depending on the way in which you attend class. If you fork out recently changed modalities, read the policies governing your current class modality. Course Materials Cateora, P. R., & Graham, J. L. (2007). International ! selling (13th ed.). New York, NY: McGraw-Hill. Keegan, W. J., & Green, M. C. (2008). Global marketing (5th ed.). top(prenominal) Saddle River, NJ: assimilator Hall. Kotabe, M., & Helsen, K. (2007). Global marketing instruction (4th ed.). Hoboken, NJ: John Wiley & Sons....If you motivation to get a estimable essay, order it on our website: OrderEssay.net

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